Drones in the marketing and advertising sector are here to stay. These devices have great potential for promotional campaigns and videos, as they offer angles and results that are difficult to achieve with other media.
WHAT DO DRONES BRING TO MARKETING AND ADVERTISING?
Drones differ from other means and their main advantages are:
Increased engagement and added value
A different and safe visualisation, both in shows and filming. Although drones have been on the market for some time now, they continue to generate buzz and work as an attractive way to capture the public’s attention, increasing engagement on social media and corporate communication channels. Currently, European consumers spend an average of 62 minutes a day scrolling through their phones, according to the manufacturer OnePlus, and attention on a single piece of content – whether photo or video – is just a few seconds. Therefore, it is crucial to capture the consumer’s interest in order to extend the time spent viewing content.
An added value compared to the competition: the end result of a project with drone shots is much more eye-catching and allows the story to be told in different ways. In addition, drones can save time and money, as they can replace the use of cranes or ‘russian arms’, which are more expensive and complex to assemble, while a drone can be ready to fly in less than 20 minutes. A drone also facilitates sequence shots, allowing you to follow people or vehicles and avoid obstacles without difficulty, ideal for continuous shots.
Drone shows the new tool to generate memories
In video marketing, drones have been around for more than a decade, and in that time both sectors have evolved, developing new forms of advertising. For example, drone shows have become a powerful resource. An example of this took place in Gran Canaria, during a Volkswagen Canarias event, where the Volkswagen logo was projected into the sky over Las Canteras, generating a memory in all those who witnessed it.
In addition to these shows, advances in technology now allow indoor flights with FPV drones, in a safe and controlled manner, which facilitates filming in enclosed spaces. Even the incorporation of 360° cameras has elevated drone video marketing, offering new visual possibilities.
As for the sectors that have opted for drones in their campaigns, the hotel sector stands out, especially in the Canary Islands, where it is a strong industry and one of the sectors with the highest advertising investment in the islands. At BeeDron Record, we have collaborated with chains such as Meliá Hotels, generating aerial images for advertising campaigns and corporate videos, both outdoors and indoors.
Drones represent an almost unlimited potential for creativity and are integrated as artistic elements. A memorable example is Lady Gaga’s half-time show at the Super Bowl, where 300 drones were used as decorative elements by Intel, which used the opportunity and the attention captured to display its logo in the night sky.
In conclusion, drones are an innovative and versatile tool for marketing and advertising, with endless creative and functional possibilities.
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